The Negroni, an iconic cocktail with Italian charm, has remained a favorite among drink lovers around the world for over a century. This elegant blend of gin, red vermouth, and Campari has become a symbol of perfectly balanced bitterness and style. In recent years, however, the Negroni has seen a wave of creative reinterpretations, with modern bartenders pushing its flavor boundaries in exciting new directions. Let’s take a look back at the history of this legendary drink and how it continues to evolve behind today’s bars.

Trendy & twisty

Bartenders have been experimenting with the Negroni for years—not just with ingredients, but more recently with technique as well. Instead of the classic red vermouth, you’ll often spot versions made with white, rosé, or extra dry vermouth on modern menus. And then there’s the famous Negroni Sbagliato, where gin is swapped for prosecco. This “mistaken” version was created by Mirko Stocchetto in Milan in 1972 at Bar Basso—a place you can still visit today. In fact, in Milan, this variation is often more popular than the original, which can be surprisingly hard to find on some menus. If gin or prosecco isn’t your thing but you enjoy something with a stronger edge, try another well-known variation: the Boulevardier, which uses bourbon instead.

The choice of gin itself also plays a huge role, as different styles can noticeably shift the drink’s flavor profile. The same goes for craft vermouths, swapping out Campari for another bitter, or adjusting the classic 1:1:1 ratio of the three core ingredients—all of which can give the drink a unique twist. Infusions have also become a major trend, and the Negroni hasn’t been left behind. From orange infusions, echoing its traditional garnish, to more unexpected notes like coffee, bartenders continue to push this iconic cocktail into new and exciting territory.

Where to try it?

At James Dean Prague, they mix their Negroni with Bombay Sapphire, Martini Rosso, and Campari — a classic combination that never disappoints.

Whether you go out for one or mix it at home, the Negroni remains a timeless staple. Its simplicity, paired with real depth of flavor, is exactly what keeps it exciting. After all, its evolution proves that even a classic can stay playful, modern, and full of personality. Definitely one worth trying.